| Phone | : | 1.804.833.9938 |
| Fax | : | 1.804.935.7550 |
| : | info@bluehawk.biz |
Who are most likely to respond to your offer? Who are most likely to Charge-off? Who are most likely to stop using your service? How much money a customer will spend on your product? Which transaction is going to be a fraudulent one? Which products should be shelved together? Which insurance claim is a fraud/abuse or overpayment? What resource should I allocate at a certain time?
What are the benefits?
Better understanding of customer behavior enable you to
make the best decision at any point of time
Reduction of business risk and increase ROI.
Detection of abnormal patterns in purchase, application,
claims, transaction etc saves you from huge loss
Faster decision and better decision
Better customer service
Most profitable customer can be identified easily and served
accordingly
Reduce Direct Marketing Cost
Give you the ability to better target your marketing messages
Help you successfully reach hidden markets
Why should you choose our company for the service?
We have long success history
We have been serving multiple Fortune 500 clients over the years
We excel in many techniques. And, we are not limited by one tool or technique. We believe each problem needs to be taken care of in a unique way in its own right. We also believe every small percent increase in performance can save millions of dollars. So, we try several techniques to find the best solution
We have a wide range of domain expertise. Whether it is financial, retail, telecom, insurance or health we have experience in working with each of them. We also are not afraid to take new challenges with whatever industry you work for.
We know where you can apply the predictive analytics. Over the years, we not only made our clients knowledgeable but also learned a lot from them. We listen to you until we are on the same page.
We don’t take your job just as another project. We take it as a quest. We allocate specific resources, and direct contact persons for you.
We have partnered with companies who are leading players in global market. So you can feel relaxed.
Whether you are new to predictive analytics or experienced, we value you with high respect and we will work with you to achieve your goals
We don’t just give you an answer of a question and disappear. We provide a solution, and we provide support afterwards. We also provide training for your in-house teams to take over the control of the project.
We are good in team-work. We have worked in mixed-team environment lot of times.
What are the steps we follow for the service?
Identify the business problem
Identify the data sources (e.g. credit history, transaction, demographic data, catalog data, real state data etc ) that can be used for this problem.
Make building sample and validation sample carefully
Explore data, find valuable factors, derive new variables, find interactions
Build Predictive model, Fine tune it
Validate Model
Deploy model
Industries we work for:
Financial Corporations & Bank
Retail Industry
Insurance
Telecom
Health
Tools that we have expertise on:
SAS & Enterprise Miner
SPSS & Clementine
Matlab
Affinium
C 4.5
Minitab
Insightful Miner
Genetic Predictive System(GPS)
Salford CART
Xeno
Fair Isaac Preditive Modeling Analytic System
Polyanalyst
Data sources we have worked with:
ACE
IRS
CRMI
PRIZM
SMACS
Abacus
Acxiom
Infobase
Survey Data
Application Data
Retail Transaction
RealProperty Data
TrendView from Experian
Credit Bureau Data from EFX, XPN & TU
Some of the techniques we use:
Decision Tree
Neural Network
Linear Regression
Logistic Regression
Entropy Maximization
Naïve Bayes
Genetic Algorithm
Cluster Analysis
Factor Analysis
PCA
Variable Reduction Techniques
Automated Target Relation Plot
Coarse Classing
Bootstrapping
GAM
Boosting & Bagging
Multidimensional Scaling (MDS)
Isomap
Product Association
If you already have a model that you want to use for credit scoring, we have resources available at all levels to help you in that.
Appropriate data pulling
Data Format conversion
Model conversion for different platform
Model Coding from model specs
Variable transformation
Scoring
Ranking
Applying Marketing/Application or other Cuts
Providing final list of prospects
We have experience in handling a wide range of platforms. We also can provide onsite resources to work for you.
We can help you in selling complimentary (Cross Selling) or additional (Up Selling) products to specific customers considering their past behavior. Cross/Up selling increases customer loyalty and reduces churn and thus increases ROI. It decreases marketing cost by many folds. Various data-mining techniques (Modeling, Customer Segmentation, Product Association, Hypothesis test etc) are used for this service. We use the outcome of those techniques to find the best cross/up selling product offer to match your customer’s current needs.
“Know Your Customers” – this slogan is the simple truth behind success of many business. Unless you acknowledge different types of customers, you cannot make right product offer, and also you cannot design a right marketing campaign.
We identify the appropriate data sources (e.g. – transaction history, demographic information, family structure, ongoing campaigns, seasons etc) and use them in customer segmentation. By using clustering techniques, ISOMAPs etc we create different groups of customers and identify each group’s behaviors, purchase pattern etc. We do this customer profiling from many different perspectives so that you get an all around view of your customers behaviors. We completely acknowledge that there are many trivial results data mining techniques might return. And, we also acknowledge your business objective is not just to use fancy techniques, rather find where the money is.
Our value adding customer profiling service will give you the insight that you need to take appropriate actions. We also offer dynamic profiling so that you get the updated grouping at different point of time.
Market Basket Analysis usually deals with the problems of finding which group of products customers are more or less likely to buy given that they bought certain group of products. The same techniques can be used in other fields too-
Better resource/channel allocation by analyzing telephone call patterns
Detecting abnormal credit card purchase pattern
Identifying fraudulent claims in insurance
Better shelving of products in retail
We use differential Market Basket Analysis to eliminate huge volume of trivial results. Thus the result we find is value adding and insightful. Also, the techniques we use works fine to identify pattern with a sequence of items spread over time.
Customer loyalty is Key to any business. But, in this global market competition is too intense. Always your competitor is working on giving a better offer than you. Whether you are in Telecom/Insurance/Financial/Healthcare industry, you will notice your customers hop on every opportunity they get from others. Thus churn rate is really high now. And, no business can afford to ignore this fact.
Our value adding churn analysis determines the probability of a customers leaving your business and accepting the offer from your competitor. We also segment your clients in different groups based on their churn probability and show you the factors causing churn. Thus you can take actions to address these issues to reduce churns. Also, you can use this information to make custom offers for different groups of your customers.
Time Series data often arises when monitoring industrial process or tracking different business metrics. Time series analysis identifies time-dependent trends such as – seasonality, noise level etc in data streams that can represent useful business factors, behaviors of customers, development in market etc. This allows you to analyze the relation between various parameters in history and predict the future fluctuations.
Proper data visualization is a crucial aspect that requires special attention. Whether it is for the purpose for predictive model building or presentation or reporting or process monitoring, selecting the right kind of factors and right kind of graphs or tables is very important. Data visualization poses at least 3 challenges –
Extracting the right factors and selecting the right combination of them Selecting right kind of visualization tool (e.g. graph or table or other tool, what kind of graph etc.) Automating the process of graph or table drawing
We have a whole range of tools to help you in overcoming the above challenges. Some of the examples of our tools are –
Data Exploration tool - helps to filter out unnecessary variables by providing lot univariate metrics, statistical summary, data quality summary (number of missing, zero etc) and also correlations with specified dependent variable. Clustering tool – groups similar type of variable in one group and also provide metrics to help you to select the best variable in the group Univariate Graph Tool – in predictive modeling project, one of the difficult tasks is to be able to visualize the relation of independent and dependent variable along with other statistics in one place. We provide one button solution for you to do that. Our tool provides automation that generates univariate graphs along with page index and labels which is ready to print and take to your meeting-
Clustering tool – groups similar type of variable in one group and also provide metrics to help you to select the best variable in the group
Univariate Graph Tool – in predictive modeling project, one of the difficult tasks is to be able to visualize the relation of independent and dependent variable along with other statistics in one place. We provide one button solution for you to do that. Our tool provides automation that generates univariate graphs along with page index and labels which is ready to print and take to your meeting-
Performance Tool – this tool helps you to create a whole range of performance graphs from simple performance data.
You can load your simple performance table in Excel and this tool provides one button solution to compute all kinds of performance metrics and graph them. It makes the tedious task to compare performance of different models or performance of same models on different dataset really easy.
We are a big fan of Edward R. Tufte, the guru of data visualization techniques. And, we believe it is right combination of science and arts that it takes to visualize data in effective manner.
Every day an organization is generating huge volume of Data. And, an estimated 80% of this is in the text form. Unfortunately, most of this text information is never used to gain better insight into the customer behavior or any other business decision making purpose. This form of unstructured textual data is difficult to analyze with the existing toolset an organization uses.
But, the good news is - with correct set of tools and experts we can help you to uncover hidden patterns, relationships, and trends in text which otherwise would be totally untapped. If you have lot of -
Articles
Reports
Surveys
Call center notes
E-mails
Web chat
Other types of unstructured text documents
our text mining service is guaranteed to give you better control over your organization’s information sources.
Some of the benefits that you can get using text mining are –
Improve the performance of predictive models by using this untapped information
Nice summarization of huge volume of text
Categorization of articles or body of text for better organizing purpose
Extracting specific types of articles you are looking for from a huge number of articles
Extract concepts, relationships etc from unstructured data
Improving customer service by analyzing call center notes
Identifying fraudulent claims
Analyzing customer feedback
Data mining techniques have enabled businesses to uncover valuable insights from sources where they never looked before. For lot of business, webpage works as an important gateway between customer and that business. Data footprints left behind during a customer’s visit to that websites can be highly important. For example-
Geographic area of a customer from the IP address
Browsers used
Local time the customer visited the site
Amount of time customer spent in the website
Entry and exit page
Click path
Data Collected through forms or dialogue boxes
Feedback left
can be used to create customer profile and preference matrix.
Our web mining service can help you to convert this information into the tools and measures for customer loyalty and strategic business decisions.
Reward program Analysis:
Designing a creative and effective reward program, launching it at right place at right time, understanding the impact of it in sales and customer loyalty is no trivial task. Many businesses jump into the reward campaign without understanding all the factors involved and often misinterpret the result of the campaign which could incur big losses.
Using the long experience and the power of data mining tools, we can help you in the reward program the whole way. Our in-depth analysis use result from the current reward program, any past transaction history that is relevant, seasonality factors, demographic information, differential factors, competitor campaign etc to show you the money.
Surprisingly enough, attending meetings and making PowerPoint presentation for that encompasses many work hours every week for lot of employees in big companies. Pretty much every company has the big name software. But, still when it comes down to the report and presentation for the meeting, employees have to deal with coding, deriving, formatting etc which takes ridiculous amount of time. And, usually, the information in a report comes from several incompatible data sources which cause more issues.
We are here to help you in increasing the efficiency of your employees, and give them the chance of spending time on something more valuable than cut/paste/formatting and such. Here is why you should chose our company in helping you with report automation –
Experience with wide number of platforms
We generate report in your familiar Microsoft Powerpoint/Excel/Word, PDF or whatever other format you specify
We have expertise in connecting many different software and data sources in the process of report generation. For example- if you need some data coming from script running in Microstrategy, some from Oracle, some from Teradata, some from SAS code running, some from Excel, some from flat text etc we can easily create a ONE BUTTON solution for you. So all you will do is just click on Report generation button, and our automation tool will call/run all script in all the software you need to use, access data from different data sources, and automatically create nicely formatted tables, Graphs, titles etc in Microsoft PowerPoint for you to just take the report directly to the meeting. We also provide templates for you so that you can change the formatting of the report easily just in one place and next time you click the button, it outputs in the new format you specified in the template.
We also accept project with challenging deadline
We work with your team closely so that there is no communication gap
We already have lot base code and templates for report automation which speeds up project completion time by many folds This service is so effective and useful that we are helping fortune 500 companies for many years in different line of business in improving their efficiencies. So don’t wait, contact us now.
Our custom training package can get your in-house data mining team a jump start. We offer cost-effective solution and flexible schedule. Whether it is on a data mining software packages, or data mining techniques or data mining solutions or mixed track we are here to provide the very best. Please email or call us to know the details about our training offers.
